Selected Work
Selected Work
Projects from 2018 to 2025, ordered by the depth of engagement and positioning impact — not chronology.
SK-II Hainan Flagship
SK-II (P&G)
2024 · Haitang Bay, Hainan, China
Tokyo Olympics Pavilion
SK-II (P&G) via Huge Inc
2020–2021 · Tokyo, Japan
Luna — AI-Powered Retail Assistant
We Are Social (for Skechers)
2024–2025 · Singapore
Future X Smart Store
SK-II (P&G) via Huge Inc
2018–2019 · Singapore
NY Times Square Takeover
SK-II (P&G) via Huge Inc
2019 · New York, USA
World Pitera Day
SK-II (P&G) via Huge Inc
2022 · Tokyo, Japan
Isetan Centre Stage
SK-II (P&G) via Huge Inc
2019 · Tokyo, Japan
Ghosted Bar
Heineken via Le Pub / Publicis Groupe
2022 · Singapore