Isetan Centre Stage

Following the success of the Future X Smart Stores, SK-II was invited to take center stage at Isetan — Tokyo's iconic luxury department store in Shinjuku.

Main Installation

A triangular stage split into two symmetrical halves with pop-art design and bold street-style campaign imagery. Glass-encased selfie booth with red-and-mint lenticular backdrop. Corner transparent LED displays paired with motion sensors triggered animated graphics. The full build, install, and reassembly was completed overnight.

Touchless Product Trial Bar

We set out to create an in-store experience that made product trial easier, more intuitive, and genuinely enjoyable. Eye-tracking technology enabled a hands-free guided tutorial. A mirrored interface replaced screens with soft reflections, creating a premium beauty vanity experience.

Interactive Vending Machine

Created with 10xBeta, the confetti-themed vending machine blended physical and digital storytelling. Customers purchased a limited-edition token that activated a sequence transforming SK-II products into special Confetti packaging.

180-Degree Camera Array Selfie

Guests captured shareable selfies in a 180-degree camera array. A lenticular backdrop shifted between red and mint Confetti editions, generating branded video content for social sharing.

Diana's Role

Diana led Program Management, Scoping, Contract Negotiation, Vendor Management, Budgeting, Resourcing, Launch, and QA for the Isetan Centre Stage installation. She coordinated the overnight build and ensured all interactive touchpoints — eye-tracking, vending machine, camera array — were tested and operational for opening.