Luna — AI-Powered Retail Assistant

Project Luna is an Agentic-AI retail assistant product developed by We Are Social for Skechers at its new Punggol Coast Mall store in Singapore.

Luna serves as a virtual stylist, offering personalized fashion advice and product recommendations. Customers can interact with Luna through an in-store kiosk or via Telegram, receiving real-time suggestions based on their current outfits or preferences. Luna captures a customer's style only with their explicit permission — the camera does not passively scan, ensuring the privacy of passersby in the store.

This initiative aims to enhance the shopping experience by seamlessly integrating digital technology into the physical retail environment, providing a unique, social, and interactive experience for shoppers.

Technical Architecture

Luna's core AI is built on OpenAI GPT-4o, handling natural language understanding and generating personalized styling recommendations. LiveKit.IO provides the audio-visual streaming layer, enabling real-time face-to-face interaction between Luna and shoppers.

Deepgram powers the speech-to-text pipeline, converting spoken queries into text with low latency, while ElevenLabs provides Luna's synthetic voice for natural-sounding spoken responses.

The in-store kiosk combines sensors, a barcode scanner, camera, microphone, speakers, and a high-res display — enabling rich, touch-free interaction.

Diana's Role

Diana led Technical Project Management for Luna, handling cost modelling, roadmapping, risk mitigation, vendor selection, and QA. She guided the project from proof-of-concept through to live deployment at the Skechers Punggol Coast Mall store.