SK-II’s first global travel retail flagship store in Hainan. A reimagining of luxury skincare retail through immersive design and interactive storytelling.
SK-II’s first global travel retail flagship store in Hainan. A reimagining of luxury skincare retail through immersive design and interactive storytelling.
The LXP Experience is a gold-hued sanctuary with eight symbolic drops falling into a basin shaped like the LXP cream, representing 8x concentration of PITERA.
The Product Discovery Area is inspired by Japanese dry garden aesthetics, featuring gradient-colored spheres representing fermentation and commissioned glass crystal art pieces.
The Skin Counselling Area is elevated to a ceremonial level using washi paper and Hinoki wood. The Gifting Wall takes its sake barrel-inspired design from SK-II’s heritage.
Role
Collaborators
Jeremy Lin, Vanessa Heussaff, Storey Studio (UK), Studio Swine, VVDFX, Lyris Studio, Fusion (China)